Let's be realistic
"Dumps" not likely to go viral on the Pinterest crowd
Hacktivism is the exploitation of the internet, through means that weren't necessarily intended, for the purpose of spreading a social message.
New Forms of Hacktivism suggests pinning pictures of Occupy protests, infographics about climate change, quotes from Malcolm X or Naomi Wolf, garbage dumps or even Walmart. "The first time I posted an image of two women kissing, I got a complaining comment from a woman who said her granddaughter used the site and she didn’t want her exposed to things like that. Expose!"