Pinterest Comparative Traffic Data

According Google Trends,
reports that Pinterest is closing in on Facebook
appear to be a monumental exaggeration.
If you can't see the blue line in the graph above that represents Pinterest, you may have to squint. The blue hugs the ZERO value on the x-axis.


Google Trends does confirm that some recipe blogs are receiving proportionally important referrals from Pinterest
The recipe blogs/websites above appear to receive as much referral traffic from Pinterest as they from Facebook, despite Pinterest's much tinier presence on the internet.

Pinterest may be a boon for recipe blogs, but it's becoming clear that it's a bust for everything else.

Recipe For Copyright Infringement

Another IP goose is cooked.

Pinterest has some copyright infringement competition. Was the pie too large not to be shared? Pasplore now offers the Pinterest clientele a website exclusively devoted to infringing on the copyrights of recipe publishers. No opportunity to profit from the enticement of bored women to "curate content," aka copyright infringement, shall be missed.

The brainchild of Chris Crittenden and Wes Dyer, Pasplore already boasts of "8,164 recipes saved from 1,333 websites and counting" on their welcome page. Like Pinterest, they have a counterpart to the pinmarklet, with which "you can save a recipe from anywhere on the web – any website, any blog no matter how obscure – with a single click."

No need to wait for an invite, Pasplore forces you to sign in with Facebook - that's your only option.

Not surprisingly, food bloggers are up in arms on Ask Chef Dennis. Wait until they find out that Pasplore itself is taking steps to protect its own intellectual property while stealing that of others: "Pasplore has several patent opportunities that were publicly disclosed at the beginning of 2012. We intend to file provisional patents this year[1].", and that Pasplore anticipates "implementing [their] revenue model in Fall 2012."