Wednesday, October 31, 2012

Hype, Meet Reality

After a peak in traffic in spring 2012, Pinterest has sputtered
despite dropping the invitation-only requirement.

To put things in perspective, Pinterest isn't doing all that much better
than the slowly imploding myspace.

That's right!
An 8% drop in traffic in the past 3 months.

Granted, this data is obscured to some degree by variations in the cat-and-mouse game between Pinterest, and our strange-bedfellow allies, the spammers; but before you buy that e-book from that self-appointed Pinterest guru whose byline is to instill a sense of panic YOU HAVE TO GET IN ON THE PINTEREST ACTION!, remember that Pinterest blows chunks, outside of recipe blogs and home decor brand names.

The hype machine doesn't appear to have run out of gas, yet, but it seems like the pin hags that spent 50 hours a week scraping third-party content to fuel Pinterest's hungry chase for venture capital, may have fallen behind on the laundry, and are too busy catching up folding threadbare socks and faded towels to infringe on pictures of cutesy socks and spiffy towels.

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