Tuesday, September 11, 2012

Pinterest Deflates Again

...all of that hype never seems to fully drown out the hum of online merchants telling us that, despite the hours and hours of time they spend on Twitter, Facebook or Pinterest [...] marketing their sales, the returns are negligible.
When content providers decide to compromise their copyright by allowing their content on Pinterest, or even posting it themselves, they do so with the expectation of some measure of promotion of their product or website, or better yet, sales.

Pooling data from 5 anomymous online marketplaces, David Steiner, writing for EcommerceBytes reveals dismal referral traffic from Pinterest, Facebook and Twitter.

The much-hyped "Pinterest high conversion rate" suffers a devastating blow:
Twitter had only a quarter of Pinterest's traffic, the quality and conversion rate was about double that of Pinterest
CornerstoneConsultingInc reports that:
...according to Bloomberg, the data found that Pinterest facilitates buying, but only to a relatively unimpressive extent. An average Pinterest purchase came out to $.75 as contrasted against $2.08 per order from Facebook referrals and $33.66 from Twitter.
In view of these statistics, coupled with the standard NOFOLLOW attribute link scheme of most of the crowdsourced scrapers, there is very little to gain by allowing Pinterest to re-distribute your content, and possibly more to lose in the long run as you lose sight of where your intellectual property ends up.

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