Wednesday, August 8, 2012

More Hot Water For Pinterest

According to Minneapolis lawfirm Barnes & Thornburg LLP, writing for the National Law Forum, commercially sponsored pins could land Pinterest in hot water, for issues having nothing to so with copyright, but with the disclaimers that are required with health claims.
Recently NAD [National Advertising Division] issued a decision regarding the newly popular website Pinterest.[...] NAD began following Nutrisystem, Inc.’s weight-loss success stories pinned to such boards. These stories had express claims regarding consumer’s weight loss success, including the consumer’s name, total weight loss, and a link to the Nutrisystem website.

[...] NAD found that it was undisputed that these pins represented consumer testimonials, and, as such, these pins should be accompanied by a clear and conspicuous disclosure noting the typical results consumers can expect to achieve using the Nutrisystem weight loss program.

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